
Demystifying AI: what charities really need to know

In short
In a practical session without jargon, Ross McCulloch, founder of Third Sector Lab, explains how charities already use AI beyond the hype. He covers where the real opportunities lie, from chatbots to automating admin, and what to watch out for.
AI is everywhere right now, but what does it really mean for the charity sector?
In this practical, jargon-free session, Ross McCulloch, founder of Third Sector Lab and a leading voice on all things digital in the charity world, walks through how AI is already being used in charities (beyond the hype), where the real opportunities are for teams like yours, and what to watch out for.
Whether you’re curious about chatbots, automating admin, or simply want to understand what AI might mean for your role, this session is for you.
About the speaker
Founder of Third Sector Lab, Ross leads on all digital strategy and consultancy work. Ross works with charities to help them use digital and social media as a tool to deliver organisational objectives.
He is the founder of Digital Trustees Scotland, a movement which aims to get a tech professional on every charity board. Ross developed and facilitates the highly successful SCVO Digital Senior Leaders Programme.
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Written by
Co-founder and CEO
Ashley Staines is the co-founder and CEO of Volunteero. After seven years in investment banking, he started it to make volunteering easier to organise.



